Commercial Planning Blog

I am choosing to do a ICE drink commercial. The main prop of this commercial will be the ICE drink itself. For the costumes the people in it will be wearing a variety of clothing options and styles depending on what they're doing. There will be an athletic outfit, probably will consist of running shorts, a t-shirt, and sneakers. Another outfit will be more casual and everyday, consisting of pants and a shirt with shoes. Also there will be a fancy outfit, consisting of jeans and a nice top with boots. There will be a bummy outfit too, consisting of a hoodie and sleep shorts. The main location will be my apartment where most of the filming will take place. Some of the filming will take place on the catwalk of my apartment. Also some of the filming will be on the roof top of a building. These locations will emphasize the fact that this drink can be drank at any time during any occasion.  I'll have one segment of me drinking the ICE drink just in my room doing homework. There will be another segment of me drinking the ICE drink on the rooftop eating a fancy dinner. I'll have a segment of me after a workout drinking the ICE drink. Also there will be a segment of just with friends hanging out drinking the ICE drink. I'm planning to film this all on the same day. If the weather is bad then the rooftop dinner will be converted to a dinner just in my apartment. I'm hoping I'll pick a day where the weather is nice so I won't have to worry about having a backup plan. 


Comments

Post a Comment

Popular posts from this blog

Title Research: Circle of 8

Image
http://www.watchthetitles.com/   -What titles are displayed during the opening sequences? Credits and the movie title are displayed in this opening sequence. The movie is about 8 people trapped in an old hotel and they are being killed off one at a time. So everyone is a potential suspect, everyone is a potential victim.” these were trapped souls – thirteen trapped souls.” so they created a way to display that by creating an image of these trapped souls in animation. -What images are prioritized in the opening sequence?  The idea of the writhing mass of bodies trying to in the never-ending ether. This creates an image and feeling for the audience of the horror in the movie.  - What connotations do these images carry? Each of the characters depicted referenced a character from the movie. They didn’t look exactly like the actors, which was done on purpose. They wanted them to be the archetypes of the characters.  They are specific to the characters, but also retain tha...
Read more

Research Blog: Music Video

Image
  The song we chose is a pop song written by Taylor Swift, it was released in 2009. The song is a love story about a type of out-of-reach love. In the original music video it shows an average girl comparing herself to a more popular girl. She realizes that the guy she likes deserves a lot better than the popular girl and believes she can appreciate and care for him more. Through-out the song even though she is naming all the materialistic differences between them, she always comes back to the fact that her, the "average" girl will always understand him more. The music video has a girl-next-door type of vibe,   y ou like this guy who you have for your whole life, and you know him better than she does but somehow the popular girl gets the guy every time. We want our video do give off the same message but in a way that makes it our own. We feel like this song is really relatable and helps people realize that you don't need to popular to get the guy. For anyone that hasn'...
Read more

Group Blog

Image
 For this project it did not take me very long to make the decision of who I would like to work with. The groupmates I will be working with are Paige Miranda, Daniel Miller,  and Lucas Di Campli. Last year I worked with Paige and a few other people. Lucas was my friend but he had a different group last year. Paige, Lucas, and I have all been good friends since freshman year. We all have good chemistry and I know we will work well together. Paige and I had a very smooth and easy time working together last year and we never ran into any problems. Last year I was very pleased with how well everything went and the grade we received from Cambridge. Even though we are all friends and know how to have a good time together, we also know when it is time to focus. We know the expectations for this year and are ready to work hard and efficiently together. Even though we can switch around our groups throughout the year I'm pretty certain that our group will stay the same. I have confidenc...
Read more