Commercial Research Blog

 I am doing an ICE drink commercial for my project. You usually see people doing everyday things in these commercials. They wear normal day-to -day casual outfits. I'll be having a variety of outfit styles in my commercial. There will be a fancy, bummy, casual, and sporty looks. The appearance will be altered depending on what outfit I am wearing. The fancy look I'll have makeup and nice clothing on. The bummy look I'll have sleepwear on with no makeup. For the causal look I'll have light makeup and normal daily clothes. Also for the sporty look I'll have on no makeup and athletic attire on. I'll have to make sure I broadcast the theme I am really going for throughout this commercial. The theme is that this drink is so versatile that it can be drank on any occasion. I personally love this drink so I can relate to this.  I feel as the variety of different activities and looks will help portray this message. I want this commercial to feel very comfortable and easy to watch for the viewers. I also feel like this drink is very overlooked so this would help draw attention to this drink.











 

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